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On demand in command; 51% of young 'Net users view TV online

This is a discussion on On demand in command; 51% of young 'Net users view TV online within the Technology forums, part of the On Topics category; In the six months between September 2008 and April 2009, long-form streaming video exploded in popularity—the percentage of US Internet ...

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Old 08-06-2009, 01:00 PM   #1 (permalink)
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Default On demand in command; 51% of young 'Net users view TV online

In the six months between September 2008 and April 2009, long-form streaming video exploded in popularity—the percentage of US Internet users watching online TV shows and movies doubled in that timeframe alone.

Such huge gains might seem at first to be chalked up to the fact that doubling from one percent to two percent is much simpler than doubling from 25 percent to 50 percent. Isn't watching TV shows online still a niche activity? But that's exactly what makes the new numbers so compelling; the percentages involved are significant, showing that online streaming has quickly become the on-demand method of choice for half of all young Americans.








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